The Data (Use and Access) Bill, introduced in the House of Lords in October 2024 is a new piece of legislation proposed by the Government with the aim of cutting out much of the “red tape and pointless paperwork” that they feel are stopping businesses from using data effectively under GDPR. The primary aims of the bill are to grow the economy and improve public services.
The UK Government has introduced an amendment to the Data (Use and Access) Bill, which will have a significant impact on the way that charities advertise fundraisers and activities. The amendment proposes that charities will be allowed to take advantage of the soft opt-in exemption for email and SMS marketing. Soft opt-in is the idea that if an individual has used one of your services recently and has given you their contact information, they are probably happy to receive marketing from you about services that haven’t specifically consented to. This is something that was previously reserved for profit-making organisations.
In November 2020, the European Commission published a draft set of Standard Contractual Clauses (SCCs) for the lawful transfer of personal data from countries bound by the GDPR to third countries
